Harmonizing the Spirit of Sports and Music
At Champion Music Publishers®, we believe in the universal language of music — a language that transforms words and harmonies into a compelling expression of sound.
Sports, our entertainment, is crafted from raw exertion, skill, and the electrifying thrill of competition. By uniting these two formidable industries, we catalyze a magnificent explosion of talent, skill, and passion.
Our aim? To offer unparalleled entertainment that captivates energizes, and inspires our audiences worldwide.
Elevating Sports Events with Bespoke Anthems
Where Sport & Music Come Together!
We seek to create a greater relationship between sports and music.
Music is our language that takes words and harmonies and creates our compelling expression through sound.
Sports is our entertainment created from exertion and skill and the thrill of competition.
When we bring these two great and successful industries together, we create a wonderful explosion of talent, skill, and passion that offers our publics unequaled entertainment.
Making More Music for Sport
Amplifying Reach through Licensing and Publishing
Licensing and Publishing
Champion Music Publishers® offers a comprehensive suite of licensing and publishing services. Whether you're looking to feature our music in your sports broadcasts or integrate our anthems into your marketing campaigns, we ensure that our music elevates your event's excitement and engagement.
Custom Music and Sound Design for Teams
Tailored Musical Compositions for Sports Events
Crafting the Soundtrack of Victory
Music, Anthems, made for Sporting Events. From the heart-pounding beats that precede a grand finale to the triumphant melodies that celebrate victory, each composition is crafted to enhance the sporting experience.
Custom Music and Sound Design for Teams
Forging Team Identities with Unique Soundtracks
Champion Music Publishers® collaborates with sports teams to forge their unique sonic identities. From entrance themes to victory songs, our custom music and sound design services ensure that every team stands out with its distinctive soundtrack.
Custom Music and Sound Design for Teams
Thanks for the Memories Dolly! 1946 – 2026
Dolly Parton and Sports - The Songs That Reached Stadiums, Football Fields and the Olympic Games
Dolly Parton’s music may be rooted in country storytelling, but its influence reached far beyond concert halls and radio. Her songs became part of major sporting events, nationally televised football games, Olympic promotions and Super Bowl programming, demonstrating how memorable music can connect athletes, spectators and generations of fans.
One of Dolly’s most visible sports appearances came during the Dallas Cowboys’ Thanksgiving Day game in 2023(opens in new tab). Performing at halftime before a national television audience, she delivered two songs she wrote, “Jolene” and “9 to 5,” before transitioning into Queen’s stadium anthems “We Are the Champions” and “We Will Rock You.” The performance launched the Salvation Army’s annual Red Kettle Campaign and became one of the most talked-about NFL halftime shows of the year.
That same year, Dolly and NBCUniversal collaborated on an Olympic-themed video featuring her recording of “We Are the Champions/We Will Rock You.” Created to promote the Paris 2024 Olympic Games, the video paired Dolly’s performance with memorable moments from athletes including Simone Biles, Katie Ledecky, Noah Lyles and Suni Lee. Although the songs were written by Queen guitarist Brian May, Dolly’s version helped introduce their familiar message of determination and victory to another generation of Olympic fans.
Dolly’s Tennessee roots also connected her to college football. In November 2023, she appeared at Neyland Stadium during the University of Tennessee’s game against Georgia and led the crowd in “Rocky Top.” Dolly did not write the song—it was written by Felice and Boudleaux Bryant—but her version became part of a special University of Tennessee “Vols Edition” of her Rockstar album. The partnership united one of Tennessee’s most celebrated performers with one of college football’s most recognizable musical traditions.
Dolly never performed during an official Super Bowl halftime show, despite saying that she had been invited more than once. She explained that she had previously declined because of scheduling conflicts and uncertainty about mounting a production on such an enormous scale. Her music nevertheless reached the Super Bowl. In 2021, she rewrote and rerecorded “9 to 5” as “5 to 9” for a Squarespace commercial shown during Super Bowl LV. Before that same game, Dolly’s goddaughter Miley Cyrus performed “Jolene” during the NFL’s TikTok Tailgate pregame concert.
From “Jolene” and “9 to 5” to “Rocky Top” and “We Are the Champions,” Dolly Parton understood something fundamental about great music: a powerful song can travel anywhere. Her voice and influence reached NFL stadiums, college football fields, Super Bowl audiences and the Olympic Games, becoming part of the memories people associate with competition, community and celebration.
A Harmonized Strategy for Success
At Champion Music Publishers®, our approach is holistic and tailored. We engage closely with our clients — sports leagues, teams, broadcasters, and event organizers — to understand their vision and objectives. Through collaborative workshops and strategic planning sessions, we ensure that our musical creations resonate with the spirit of the sport and its fans.